TWO COMPREHENSIVE & INTENSIVE PRACTICAL WORKSHOPS - focused on B-2-B Businesses. 
Overview of these 2 value packed masterclasses!
(Bookable separately)

​WORKSHOP 1
Dates: 7 & 8 March 2019 (​Singapore)
B-2-B Fast Track
​DIGITAL MARKETING STRATEGIES
WORKSHOP 2
Dates: 11 & 12 March 2019 (​Singapore)
​CONTENT MARKETING
FOR B-2-B SALES CYCLE 
ABOUT THIS WORKSHOP 1
ABOUT THIS WORKSHOP 2
Digital Marketing for B-2-B Businesses. 
Get valuable insights and practical strategies on digital marketing in order to engage your clients throughout the purchasing journey. 

Develop a robust digital marketing operative plan & strategy using the latest techniques, tools and toolbox after attending this course.
Applying Content Marketing in B-2-B Sales Cycle.
This practical and interactive workshop gives you an in-depth understanding of content marketing, the knowledge and skills to use content marketing in B-2-B context and to create effective Content Marketing strategy in the B-2-B Sales Cycle.
WHY B-2-B DIGITAL MARKETING?
Marketers in the Business to Business (B-2-B) industry face challenges in adopting Digital Marketing in their business strategy. 

As many B-2-B marketers find Digital Marketing more suitable for mass consumer industry, the adoption or implementation of B-2-B companies is slow, cautious and finding difficulty in using the right Digital Marketing discipline to achieve their objectives.

a MUST ATTEND workshop!



​KEY TAKEAWAY
This practical and interactive workshop gives you an insight understanding to the diverse digital marketing disciplines available today, the knowledge and skills to use these digital marketing disciplines to engage your clients throughout the purchasing journey.

From outlining digital strategy, audit of current online assets and applying the correct methodology, you will learn both theory and practical skills to reach your clients in the initial stage, the purchase stage and the post-purchase stage with best practices case studies. 

Upon completion of the masterclass, you will be able to achieve increased brand awareness, more leads, sales and new brand advocates for your company. 
WHY CONTENT MARKETING FOR B-2-B CYCLE?
B-2-B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years.
 
Content Marketing has been around for some time but Marketers in the Business to Business (B-2-B) industry is baffled on how Content Marketing works best for them. The tendency is to assume and apply Content Marketing strategy that is meant for the mass audience and used it in the B-2-B context. However, failing to understand the difference between B-2-B and B-2-C content marketing is an important reason why many B-2-B content marketing strategies fail.
 

KEY TAKEAWAY
From content marketing concept to KEY PRINCIPLES of CONTENT MARKETING to MEASUREMENT SUCCESS, you will learn both theory and practical skills to develop Content Marketing for your company.

Upon completion of the masterclass, you will be able to achieve increased brand awareness, better leads, greater sales and new brand advocates for your company. ​​

REGISTER TODAY and attend this intensive 2 day masterclass with your team mates and colleagues.

​Email us at hello @ asher - russell . com 
​for individual / group packages / team participation of 2-3 and above. 
​*Workshop fees apply. 
**Note: In-house training is also available. If your company wishes to have an in-house workshop, please email us at hello @ asher - russell . com for info on dates, locations and rates.

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