Workshop 1
​B-2-B Fast Track Digital Marketing Masterclass Outline

2 Full Days of Intensive Strategic Training with Practical Road-Maps.
Featuring both lecture and group activities. Please bring along your laptop to benefit from every session. Be fully equipped to implement an actionable plan after this attending this insightful course.

Schedule and breaks:
8:15 AM : Registration (Day 1)
9:00 AM : Session 1
10:30 AM : Morning Break & Refreshments
11:00 AM : Session 2
12:30 PM : Lunch Break
1:30 PM : Session 3
3:00 PM : Afternoon Break & Refreshments
3:30 PM : Session 4
5:00 PM : End of Day
​Welcome and introduction.
  • Overview of the 2 day workshop coverage.
  • Explanation of objectives and expectations.

​Digital Marketing Overview.
  • An introduction of Digital Marketing and how it is apply to B-2-B
  • Updates on the latest Digital Marketing landscape
  • Understanding the journey of a B-2-B customers
  • Gain insights to the steps of the customer acquisition funnel; from awareness to conversion, and even to retention
 
Digital Marketing Strategy.
  • Understanding what digital marketing strategy is and the reasons why your business needs to have one
  • Development of Digital Marketing Strategy for B-2-B.
 
Review and Summary.


​
Welcome to Day 2.
  • Quick run-through of Day 1's main points.
  • Overview of Day 2.

Digital Marketing Channels.
  • Gain Insight for the relevant Digital Marketing Channels used for B-2-B
    • The art of Landing Page: Gateway to getting leads
    • Search engine optimization (SEO): Getting found and staying visible through
    • Search engine marketing (SEM): Meeting real-time needs
    • Display advertising: Targeted and be seen
    • Email marketing: Staying in touch
    • Marketing automation: Data driven purposes
    • Concept of Content marketing: Increase your branding position
    • Social Media marketing: Key to customer engagement
 
Digital Marketing Measurement.
  • Measurement and optimization of your B2B Digital Marketing​.
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​Review and Summary.

Join events organized by Asher Russell
​This workshop is proudly presented, organised/owned and title managed by Asher Russell Pte Ltd.  
We are an international conference and events organizer headquartered in Singapore.
Visit us at www.asher-russell.com          
​@2019 Asher Russell Pte Ltd