Workshop 2
​Content Marketing for B-2-B Sales Cycle.

2 Full Days of Intensive Strategic Training with Practical Road-Maps.
Featuring both lecture and group activities. Please bring along your laptop to benefit from every session. Be fully equipped to implement an actionable plan after this attending this insightful course.

Schedule and breaks:
8:15 AM : Registration (Day 1)
9:00 AM : Session 1
10:30 AM : Morning Break & Refreshments
11:00 AM : Session 2
12:30 PM : Lunch Break
1:30 PM : Session 3
3:00 PM : Afternoon Break & Refreshments
3:30 PM : Session 4
5:00 PM : End of Day
​.Welcome and introduction.
  • Overview of the 2 day workshop coverage.
  • Explanation of objectives and expectations.

​Introduction to Content Marketing.
  • What is Content Marketing?
  • The role of content marketing in B-2-B environment.
 
Setting Objectives and Content for your audience.
  • Understanding your business objectives for content marketing.
  • Researching your audience – what are their goals and objectives.

​Brand storytelling and Branded Content.
  • What is the Uninvited Brand?
  • Content marketing starts with a great story.
  • Brand storytelling – the role of branding and the concept of storytelling.
  • Branded content versus traditional advertising approach.​

 Review & Summary
Welcome to Day 2.
  • Quick run-through of Day 1's main points.
  • Overview of Day 2.

Content Marketing Strategy.
  • Content Strategy Development Framework. 
  • Planning for content creation, scheduling and management.

The Challenges and Considerations in Content Marketing.
  • Resource limitation and outsourcing consideration.
  • Content marketing budget planning.

Content Marketing and Social Media.
  • Relationship between Content marketing and Social Media.
  • The art of curating content.

Measuring Success, KPIs and ROI.
  • Measuring content marketing plans with  business objectives.
 
​Review and Summary.

Join events organized by Asher Russell
​This workshop is proudly presented, organised/owned and title managed by Asher Russell Pte Ltd.  
We are an international conference and events organizer headquartered in Singapore.
Visit us at www.asher-russell.com          
​@2019 Asher Russell Pte Ltd