2 Day Masterclass - Informative, Intensive & Interactive
Social Media Intelligence Workshop

Fire up your social media strategy and bring it to the next level of success. ​Convert your social media intelligence model into an actionable forward plan distributed across all business units.
Participants will be empowered with specific knowledge gleaned from these following insights to be presented:
  • Overview of the current dynamics, social media trends and key developments, drivers of social conversations, how and why social media has a rich source of data intelligence.
  • Key trends in the use of social media by groups like content creators, journalists, marketers, business owners, government intelligence units, and also broad categories of allies, adversaries, citizens and community groups.
  • Best practices and a discussion of the major platforms people are using.
  • Essential intelligence toolkit – what tools, technology and techniques are available for social search, social monitoring and analysing social media.
  • Social media listening and social media intelligence model.
  • Security measures to use when accessing and monitoring social media data and conversations.
  • Open source social intelligence platforms.
  • Actionable insights and ready to implement strategies.
  • Practical road map for a social media intelligence model - Social filtering and listening, skilled data management, new and advanced analytics, and subsequently distribution of knowledge across the organisation.
Richard Wong is a knowledgeable and passionate social media practitioner and strategist. As a digital marketing Consultant, Richard has more than 20 years of corporate and entrepreneur experience with extensive market exposure from North to South Asia.

Richard has much experience in sales, marketing and general management having worked for various reputable multi-national companies such as Sony, Creative and Hitachi. Richard has worked in the retail, industrial, manufacturing, FMCG, food, services and information technology industries. With his vast experience and knowledge, Richard conceptualized a marketing methodology called "Digital Marketing Personalization" and has applied this methodology successfully on his many projects. He is passionate about transforming brands to be social with a firm foundation and on the right track to achieve the results they desire.

He is also a certified trainer and has given many presentations at various conferences and workshops. Here are some of the many accolades he has received from the past workshops conducted with much commitment and dedication:
  • "Richard had made the class so enjoyable and interactive! He answered all the queries we had, gave good case studies and gave as much as information to us as possible for the 2 days. I look forward to future opportunities to attend his courses again”.​
  • "He was well-prepared, structured and was definitely in-tune with the evolution of and trends within the digital sphere”.
  • "Richard has extensive knowledge & experience in social media marketing and great insights about the industry which he is always willing to share to everyone. His friendly characteristic make the entire training truly enjoyable and resourceful”.​
Benefit from Richard's experience by attending this exciting and interactive workshop and get all your questions answered! 

Interactive & hands-on

Please register early to attend this workshop.
​We keep the class size manageable so that it is cohesive to learning and group discussions as well as to ensure there is ample time for development of new ideas and accomplishing given class exercises for discussion and evaluation.

​Attend as a team  
Plan to attend this workshop with your colleagues and participate as a team. Save with the group participation discount package available and take advantage of the early bird fee.






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Registration & attendance

Presentation of certificate of completion will be given to all participants, reflecting 2 days training on Social Media Intelligence.

Confirmation of registration
You may register online or via email. In order to confirm your seat, and for us to serve you better, we require the completed participant contact details and your company's full payment to reach us before the commencement of the workshop. 

Prerequisite

Come with a motivation to learn from the best.
All participants should have a basic understanding of how social media works, some familiarity with search engines and the motivation to learn how to further develop social media intelligence for an actionable plan going forward. 

Get the most of this workshop
To make the workshop more fun and engaging, please feel free to ask questions and participate actively in the group exercises.​

All participants will be requested to create an email account (for temporal use) and a social media account (also for temporal use) prior to the event. More details will be provided upon your registration and confirmation to attend.
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BYOD - Tablet or laptop

Bring your own device
​Laptop (with ample battery power, or with your own adaptor) or tablet to facilitate and maximise learning during the 2 days.

There will be power-points and extension cords provided at the venue to plug in your device.

Join us in this exciting masterclass!

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